{"id":7913,"date":"2024-01-17T06:51:42","date_gmt":"2024-01-17T06:51:42","guid":{"rendered":"https:\/\/burcuates.com.tr\/?p=7913"},"modified":"2026-03-05T07:22:14","modified_gmt":"2026-03-05T07:22:14","slug":"gelecek-geldi-simdi-markalarin-ayakta-kalmasi-icin-harekete-gecme-zamani","status":"publish","type":"post","link":"https:\/\/burcuates.com.tr\/index.php\/2024\/01\/17\/gelecek-geldi-simdi-markalarin-ayakta-kalmasi-icin-harekete-gecme-zamani\/","title":{"rendered":"\u2018Gelecek\u2019 Geldi. \u015eimdi Markalar\u0131n Ayakta Kalmas\u0131 \u0130\u00e7in Harekete Ge\u00e7me Zaman\u0131"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7913\" class=\"elementor elementor-7913\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eebaae4 e-flex e-con-boxed e-con e-parent\" data-id=\"eebaae4\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e15b2f9 elementor-widget elementor-widget-text-editor\" data-id=\"e15b2f9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>T\u00fcketici al\u0131\u015fkanl\u0131klar\u0131 de\u011fi\u015fiyor. Ya\u015fad\u0131\u011f\u0131m\u0131z bu pandemi sadece \u015fimdi de\u011fil, sonsuza kadar t\u00fcketici al\u0131\u015fkanl\u0131klar\u0131n\u0131 de\u011fi\u015ftiriyor. Yeni d\u00f6nemde t\u00fcketicinin sat\u0131n alma yolculu\u011fu, t\u00fcketici talepleri, karar verme kriterleri de\u011fi\u015fiyor. Dolay\u0131s\u0131yla pazarlama, sat\u0131\u015f ve ileti\u015fim faaliyetleri de de\u011fi\u015fmek zorunda kal\u0131yor.<\/p><p>McKinsey\u2019in Haziran 2020 \u2013 How Covid is changing consumer behaviour raporuna g\u00f6re \u00f6ncelikle markalar t\u00fcketim d\u00fc\u015f\u00fc\u015flerine haz\u0131rlanmal\u0131lar\u2026<\/p><p>Bu d\u00f6nemi minimum hasarla ge\u00e7irmek i\u00e7in \u015firketler \u00f6n\u00fcm\u00fczdeki d\u00f6nemi \u00e7ok iyi okumal\u0131 ve t\u00fcm sat\u0131\u015f, pazarlama ve ar-ge g\u00fc\u00e7lerini buna g\u00f6re planlamal\u0131lar. \u00c7\u00fcnk\u00fc t\u00fcketicinin karar verme ve sat\u0131n alma yolculu\u011fu de\u011fi\u015fti. Asl\u0131na bakarsan\u0131z sadece karar verme ve sat\u0131n alma yolculu\u011fu de\u011fi\u015fmedi. T\u00fcketicinin t\u00fcm hayat\u0131 de\u011fi\u015fti ve hala de\u011fi\u015fmekte. T\u00fcketicin hayat\u0131nda her \u015fey uzun soluklu bir \u015fekilde de\u011fi\u015fiyor, yeniden tasarlan\u0131yor ve yeniden \u015fekilleniyor. Bu da \u015firketlere bu \u2018Yeni Normal\u2019i \u015fekillendirmeye katk\u0131da bulunma imkan\u0131 sa\u011fl\u0131yor. Yani markalar bu de\u011fi\u015fimi f\u0131rsata \u00e7evirebilirlerse bu d\u00f6nemden olduk\u00e7a g\u00fc\u00e7l\u00fc \u00e7\u0131kabilirler ve bu de\u011fi\u015fime imzalar\u0131n\u0131 atabilirler.<\/p><p>Yine ayn\u0131 rapora g\u00f6re sadece t\u00fcketici al\u0131\u015fkanl\u0131klar\u0131nda de\u011fil hayat\u0131n 8 alan\u0131nda yeni davran\u0131\u015flar\u0131n ortaya \u00e7\u0131kt\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz. \u00d6rne\u011fin e ticarette art\u0131\u015f, marka tercihlerinin de\u011fi\u015fmesi, m\u00fc\u015fteri sadakatinde g\u00fcvenilirlik de\u011ferinin \u00e7ok daha fazla belirginle\u015fmesi, daha y\u00fcksek i\u015fsizlik beklentisi gibi)<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba0a417 elementor-widget elementor-widget-image\" data-id=\"ba0a417\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"520\" height=\"272\" src=\"https:\/\/burcuates.com.tr\/wp-content\/uploads\/2024\/01\/gelecek-geldi.jpg\" class=\"attachment-large size-large wp-image-7914\" alt=\"\" srcset=\"https:\/\/burcuates.com.tr\/wp-content\/uploads\/2024\/01\/gelecek-geldi.jpg 520w, https:\/\/burcuates.com.tr\/wp-content\/uploads\/2024\/01\/gelecek-geldi-300x157.jpg 300w\" sizes=\"(max-width: 520px) 100vw, 520px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>T\u00fcketici al\u0131\u015fkanl\u0131klar\u0131 de\u011fi\u015fiyor. Ya\u015fad\u0131\u011f\u0131m\u0131z bu pandemi sadece \u015fimdi de\u011fil, sonsuza kadar t\u00fcketici al\u0131\u015fkanl\u0131klar\u0131n\u0131 de\u011fi\u015ftiriyor. Yeni d\u00f6nemde t\u00fcketicinin sat\u0131n alma yolculu\u011fu, t\u00fcketici talepleri, karar verme kriterleri de\u011fi\u015fiyor. Dolay\u0131s\u0131yla pazarlama, sat\u0131\u015f ve ileti\u015fim faaliyetleri de de\u011fi\u015fmek zorunda kal\u0131yor. McKinsey\u2019in Haziran 2020 \u2013 How Covid is changing consumer behaviour raporuna g\u00f6re \u00f6ncelikle markalar t\u00fcketim d\u00fc\u015f\u00fc\u015flerine haz\u0131rlanmal\u0131lar\u2026 Bu d\u00f6nemi [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[74],"tags":[],"_links":{"self":[{"href":"https:\/\/burcuates.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/7913"}],"collection":[{"href":"https:\/\/burcuates.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/burcuates.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/burcuates.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/burcuates.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=7913"}],"version-history":[{"count":5,"href":"https:\/\/burcuates.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/7913\/revisions"}],"predecessor-version":[{"id":8115,"href":"https:\/\/burcuates.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/7913\/revisions\/8115"}],"wp:attachment":[{"href":"https:\/\/burcuates.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=7913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/burcuates.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=7913"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/burcuates.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=7913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}