{"id":7907,"date":"2024-01-17T06:49:37","date_gmt":"2024-01-17T06:49:37","guid":{"rendered":"https:\/\/burcuates.com.tr\/?p=7907"},"modified":"2024-02-21T12:08:17","modified_gmt":"2024-02-21T12:08:17","slug":"yeni-gercegimiz-toplumsal-amaci-olan-ve-anlam-yaratan-marka-olmak","status":"publish","type":"post","link":"https:\/\/burcuates.com.tr\/index.php\/2024\/01\/17\/yeni-gercegimiz-toplumsal-amaci-olan-ve-anlam-yaratan-marka-olmak\/","title":{"rendered":"Yeni Ger\u00e7e\u011fimiz: Toplumsal, \u2018Amac\u0131\u2019 Olan ve \u2018Anlam\u2019 Yaratan Marka Olmak"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7907\" class=\"elementor elementor-7907\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-546f92d e-flex e-con-boxed e-con e-parent\" data-id=\"546f92d\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-553d750 elementor-widget elementor-widget-text-editor\" data-id=\"553d750\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>\u2018Marka\u2019 olmay\u0131 sadece halkla \u0130li\u015fkiler faaliyetleri, reklam \u00e7al\u0131\u015fmalar\u0131, dijital uygulamalar, sosyal sorumluluk ve sponsorluk faaliyetleriyle biraz da kurum i\u00e7i ileti\u015fim faaliyetler olarak g\u00f6ren; t\u00fcm bu kurum i\u00e7i ve kurum d\u0131\u015f\u0131 faaliyetlerle daha pahal\u0131ya satmak veya \u00e7al\u0131\u015fan memnuniyetini sa\u011flamak i\u00e7in yeterli oldu\u011funu d\u00fc\u015f\u00fcnen zihniyet \u00e7oktan bitti.<\/p><p>Yeni Ger\u00e7e\u011fimiz t\u00fcm DNA\u2019lar\u0131yla toplumsal olarak ta\u015f\u0131n alt\u0131na elini koyan, belli bir ama\u00e7 do\u011frultusunda \u00e7al\u0131\u015fan, hem \u00e7al\u0131\u015fanlar\u0131 hem payda\u015flar\u0131 hem de t\u00fcketici i\u00e7in anlam yaratan bir marka olabilmek. Toplumsal bir marka olmak \u00e7ok daha stratejik bir bak\u0131\u015f a\u00e7\u0131s\u0131 gerektiriyor ve sadece kurumsal ileti\u015fim departman\u0131n sorumlulu\u011funda de\u011fil t\u00fcm \u015firketin stratejik bak\u0131\u015f a\u00e7\u0131s\u0131nda yer almas\u0131 gereken bir kavram.<\/p><p>Harvard Business Review ve EY Beacon Institute taraf\u0131ndan yap\u0131lan \u2018 The Business Case For Purpose\u2019 ara\u015ft\u0131rmas\u0131n\u0131n sonu\u00e7lar\u0131 \u00e7ok ilgin\u00e7. Buna g\u00f6re ara\u015ft\u0131rmaya kat\u0131lan liderlerin %89 \u2018u \u015firketin bir amaca odaklanmas\u0131n\u0131 \u00f6nemsiyor. G\u00fc\u00e7l\u00fc kolektif bir amac\u0131n \u00e7al\u0131\u015fan memnuniyetini artt\u0131raca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyor. Ayr\u0131ca %80\u2019i m\u00fc\u015fteri sadakatini artt\u0131raca\u011f\u0131n\u0131 belirtiyor.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71aa3fd elementor-widget elementor-widget-image\" data-id=\"71aa3fd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"519\" height=\"274\" src=\"https:\/\/burcuates.com.tr\/wp-content\/uploads\/2024\/01\/yeni-gercegimiz.jpg\" class=\"attachment-large size-large wp-image-7908\" alt=\"\" srcset=\"https:\/\/burcuates.com.tr\/wp-content\/uploads\/2024\/01\/yeni-gercegimiz.jpg 519w, https:\/\/burcuates.com.tr\/wp-content\/uploads\/2024\/01\/yeni-gercegimiz-300x158.jpg 300w\" sizes=\"(max-width: 519px) 100vw, 519px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u2018Marka\u2019 olmay\u0131 sadece halkla \u0130li\u015fkiler faaliyetleri, reklam \u00e7al\u0131\u015fmalar\u0131, dijital uygulamalar, sosyal sorumluluk ve sponsorluk faaliyetleriyle biraz da kurum i\u00e7i ileti\u015fim faaliyetler olarak g\u00f6ren; t\u00fcm bu kurum i\u00e7i ve kurum d\u0131\u015f\u0131 faaliyetlerle daha pahal\u0131ya satmak veya \u00e7al\u0131\u015fan memnuniyetini sa\u011flamak i\u00e7in yeterli oldu\u011funu d\u00fc\u015f\u00fcnen zihniyet \u00e7oktan bitti. Yeni Ger\u00e7e\u011fimiz t\u00fcm DNA\u2019lar\u0131yla toplumsal olarak ta\u015f\u0131n alt\u0131na elini koyan, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[74],"tags":[],"_links":{"self":[{"href":"https:\/\/burcuates.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/7907"}],"collection":[{"href":"https:\/\/burcuates.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/burcuates.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/burcuates.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/burcuates.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=7907"}],"version-history":[{"count":4,"href":"https:\/\/burcuates.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/7907\/revisions"}],"predecessor-version":[{"id":7912,"href":"https:\/\/burcuates.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/7907\/revisions\/7912"}],"wp:attachment":[{"href":"https:\/\/burcuates.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=7907"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/burcuates.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=7907"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/burcuates.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=7907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}